|Wendy's Heats Things Up with the Release of "the Sandwich that Almost Wasn't"|
"The Jalapeño Fresco Spicy Chicken Sandwich and Ghost Pepper Fries are both great examples of what makes
Spicy lovers will appreciate the 10 different sources of heat in the Jalapeño Fresco Spicy Chicken Sandwich, which include red pepper, chili pepper, jalapeño, paprika, black pepper, cayenne, capsicum, habanero, red jalapeño and ghost pepper – one of the hottest chili peppers in the world.
The Jalapeño Fresco Spicy Chicken Sandwich features Wendy's Spicy Chicken with its signature blend of spice and 100 percent all-white meat chicken breast, topped with fresh, diced jalapeños – seeds and all – and specially made ghost pepper sauce, and capped with a bakery-style, freshly toasted red jalapeño bun. The heat is complemented with savory flavors from warm, melty cheese sauce, delicious
The Ghost Pepper Fries are covered with a cheese sauce, diced, fresh jalapeños, shredded cheddar cheese and a ghost pepper sauce.
The release of Wendy's Jalapeño Fresco Spicy Chicken Sandwich and Ghost Pepper Fries is supported by an integrated marketing campaign that highlights how the items bring a heat and spice that is only for true heat seekers.
Digital campaign spots feature humorous reactions to tasting the unmatched spiciness of Wendy's Jalapeño Fresco Spicy Chicken Sandwich and the TV advertising focuses on
Available for a limited time only at participating
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